Certified Coach & Tourism Consulting

Strategic Tourism. Community First.
Results That Last.

At Create Your Virtual Influence Consulting (a division of Tasty Road Trips Inc.) we design more than just travel experiences — we co-create strategies that shape communities and inspire connection. With deep roots in rural Ontario and a passion for sustainable growth, we help towns, municipalities, and business districts grow their tourism economy with clarity, creativity, and real results.

It’s what we do.

Strategic Tourism Planning

We design destination strategies tailored to your community’s identity, goals, and potential. Our plans are actionable, scalable, and designed to deliver long-term impact.

Experience Design & Product Development

From culinary trails to cultural tours, we co-develop offerings that reflect your region’s stories, tastes, and talent — making every visitor feel like a local.

Stakeholder Workshops & Community Engagement

Our ImmerseXplore Workshop unites BIAs, Chambers, tourism boards, and business leaders in a hands-on session to spark ideas, identify gaps, and create community-aligned tourism solutions.

Social Media & Digital Marketing for Tourism

We’ve helped entrepreneurs and tourism businesses harness the power of storytelling and digital visibility to attract new audiences and grow revenue. Yes — content can build community. We are hands on and offer digital marketing support in training & contetn creation.

Our Experience

We’ve led and contributed to successful tourism projects and experiential campaigns across Ontario, including:

• Grand Trails Strategy for the Grand Watershed Trails Network (Brant, Brantford & Six Nations)

• Rural Expressions — a multi-year Ontario Culture Days event highlighting local arts, food, and culture

• Paris, Ontario FREE TOURS - Summer ‘25 — wayfinding and downtown engagement during construction season

• Product development and experience consulting in Port Dover, Norfolk County, Cambridge, Ancaster, Brantford, Haldimand County, and Dundas

• Digital marketing campaigns and business coaching for tourism entrepreneurs, business owners & creators.

Why Choose Us

Led by Jan Vilaca - also knowns as Spicy Jan - an award-winning tourism entrepreneur, college instructor, speaker and certified coach, brings years of experience in:

• Place-based tourism strategy

• Community-first experience design

• Culinary tourism focused, for a ‘taste of place experience’

• Grant-aligned project implementation

• Life and career coaching through Inkblot Therapy, contracted with Green Shield

• Teaching entrepreneurship and business management in post-secondary education

We understand the pressures and potential of growing tourism — and we’re here to help you move the needle with confidence, clarity, and our experienced creative firepower.

Let’s talk about your community’s goals, challenges, and opportunities. We’d love to help you plan your next project strategy — and build something meaningful, together.